We started with an ambitious idea: Transform the quality, quantity and reach of HBCU news and information around the country. So we built a newsroom.

Archetype is your HBCU news source. Just like the “yard” at every Black college is a place for students to gather, share, and learn, Archetype is a place to discover the most essential news and information happening in and around historically Black Colleges and Universities.

We pair original reporting with content from a collaborative of HBCU student media, so audiences can stay informed about the latest news and information affecting their community. We believe HBCUs are essential to the fabric of our society, and we are committed to accurately telling their stories largely through the lens of students.

We are committed to closing information gaps in communities of color, especially those associated with HBCUs, and all about creating space for diversity of representation through storytelling. We also seek to engage HBCU student media outlets that may be under-engaged in online media by offering a boost in access, digital infrastructure and mentorship.

Archetype aims to support HBCU student media, while offering rich and important content to the entire HBCU community — an audience of HBCU students, faculty, administrators and alumni. Our work aims to serve a diverse audience, regardless of socio-economic background, religion, sexual orientation, political affiliation or any other factor.

Each HBCU is unique in demographic and historic complexity. Together we are stronger than every before.

This sounds amazing. How do I get involved?

  • 🔐 Get updates on our progress
  • 🙋🏽‍♂️🙋🏽‍♀️ Are you a student who wants to report. Become a writer (coming soon)
  • 🙋🏽‍♂️🙋🏽‍♀️ Are you a dean, professor or adviser who wants to partner. Apply (coming soon)
  • 📇 Donate

Perks of university partnership include:

  • Access to a private Slack.
  • Participate in planning and promoting news initiatives in your local community.
  • Work on a project on the cutting edge of what can be done in local journalism on HBCU campuses.